1/18/2024 0 Comments Madcap cafe mochaMore recently, MadCap has started working in direct trade. One example was the decision to make MadCap’s “regular” coffee through a French press method rather than the drip method. Having experienced and trusted staff, Corlett said, was essential to implementing some coffee-centered business decisions. Ryan Knapp, MadCap’s head roaster and barista trainer, and Laura Feldman, quality control, had been working with Corlett for three and four years, respectively, and were extensively involved in opening MadCap Coffee in January 2009. “We want it to be more than a caffeine buzz,” said Corlett. Needless to say, if you’re looking for a caramel-mocha-marshmallow frappuccino, then MadCap Coffee - with vanilla as the lone syrup flavor - is not the place to go. Corlett wanted to focus on the coffee and the different ways of bringing out its natural flavors. The partnerships, however, didn’t work out, as the investors wanted to focus on creating an everyday coffeehouse experience complete with paninis and every flavored syrup imaginable. With his new experience in selecting and roasting beans, Corlett helped open and manage a few coffee shops with various investment partners. In 2003, he left the Indianapolis coffee shop and began selling his own brand of beans and grinds online. Corlett also learned that coffee has different tiers depending on the quality of the beans. He learned that, after petroleum, coffee is the No. The more experience he got, the more he began to focus on the coffee rather than the atmosphere. He continued to pursue his goal and took a position managing a large coffee shop in Indianapolis. I think what happened to me was I got romanced into ‘this would be great to have one of these’ -the same reason nine out of 10 who open them open them, and that’s the reason nine out of 10 of them fail.”Ĭorlett put together a business plan and secured an investor and partner, but as the time drew near to make what was on paper a reality, his partner and investor backed out, leaving Corlett with $1,500 in furniture. ![]() “I fell in love with the whole atmosphere of coffee shops. “I had done a lot of tech stuff for my roommate, who was a musician and did the coffeehouse tour,” he said.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |